Workshop Title:  Marketing With Zero or Shoestring Budget

Marketing wisdom shows that people are inclined to do business with entities they see or hear about. But what if you have the best product or service and no one knows about it and you have limited or no capital for promotions. What if the economy heads south, how can the name of your business remain in circulation if you have limited resources or no budget? Lack of marketing is marketing your business out of the market. Creative marketing is the key. This workshop will provide participants with practical steps on marketing with minimum or zero budget. Topics discussed include but are not limited to: