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Marketing wisdom shows that people are inclined to do business with entities they see or hear about. But what if you have the best product or service and no one knows about it and you have limited or no capital for promotions? What if the economy heads south? How can the name of your business remain in circulation if you have limited resources or no budget?
Lack of marketing is marketing means your business is out of the market. Creative marketing is the key. This workshop will provide participants with practical steps for marketing with little or no budget. We offered participants 4 top proven strategies to build business with unlimited referrals; high performance activities that increase customer retention; retaining customers with ordinary practices; 10 ways of advertising products/services with zero capital; why forget Christmas gifts and Dr. Kituku’s 99 tips to get and keep customers—a special bonus.
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“I enjoyed your seminar this morning at the Chamber of Commerce. I've already told several people that was one of the best seminars they've had. I've heard some of your marketing tips before from other speakers but you have a special talent for making it much easier to understand. I've heard about the elevator speech before, but the speaker took much longer and was more complex at explaining it. After the few minutes you spoke on it, I understood it much better and was able to come up with my own, "I help small businesses market their business on the Internet." Duane Hinkley, Down Home Web Design, Inc.
Excerpt from “Meeting Professional International-Oregon Chapter Newsletter”
Using strong and colorful metaphors of his distinctive African origin, Dr. Kituku presented us with 7 pieces of wisdom for success in downturns. Among these are the colorful "Even if you are a donkey, run with horses." (build a great relationship with powerful entities that will keep your products/services in front of customers) and the practical "Have grass ready in case there is no beef." (in other words, have a backup plan!)
These and other phrases, many adapted from practical African sayings and actual life experiences, pointed out ways in which we can all overcome the downturns in today's business. Mostly common sense ideas, Dr Kituku presented them in a very up-beat and exciting way that got you thinking about them anew. When was the last time you thought of business in terms of spearing a buffalo that had gotten into the workplace?
From his colorful African chieftain's clothing to the use of his spear and buffalo tail props, Dr Kituku brought home the idea that "we have to be the CEO of our own lives".
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