Issue Number: Volume V No. 10. Publisher: Kituku & Associates
Date of Issue: October 2006.  © 2006—Overcoming Buffaloes in Our Lives. All Rights Reserved.

An informative and captivating FREE electronic newsletter designed to equip you with powerful tools and timely information to achieve new heights in your professional and personal life.

WWW.KITUKU.COM (208) 376-8724 or (888) 685-1621

An outlier is a character, not from the average, that influences the outcome of a situation. The first outlier I witnessed was my father, before I was a graduate teaching assistant of statistics at the University of Wyoming where I had in-depth lessons on how a single character or a small part of a large population can create havoc in studies.

Dad demanded the best of my brother and me. When he knew we would be late arriving at school in the morning, he went to the school office and asked the teacher on duty to cane us. If we were not among the top students, he did the spanking himself. For the record, he spanked me when I placed 6th in a class of 120 students.

He never bought us long trousers or shoes until we were admitted in government-aided high schools. His thinking was that such luxuries would distract us from the task at hand, preparing for a better future. He owned and operated a small clothing shop—selling the items we couldn’t wear.

Our home, it seemed, was a test site for young people’s ability to do manual chores. We worked hard, even during some public holidays. Dad believed you couldn’t have the strength to attend the festivities that were part of the holidays on an empty stomach. So you had to earn your keep.

What Dad demanded was different. You must be different to make a difference. My uncle, cousins and my best friends had shoes and long trousers. They worked, but we worked harder. We were, to the best of my knowledge, the only ones spanked for a mediocre performance.

Dad was nicknamed Ian Smith, the last colonial ruler of what used to be Northern Rhodesia because of what seemed to be his unreasonable expectations. Without details, I’ll just say that only my brother and I, in that group of uncles, cousins and primary school friends, were admitted to the university after passing exams that terminated the futures of thousands.

Here are key aspects of a positive and effective outlier, if you are to influence people for success in any endeavor in life.



You must be inspired by two passions, love and hate.
You must love the future you want to have regardless of what others say and/or do. You must also hate the status quo, mediocrity, and complacence.



You must see things differently and act differently.
An outlier can never settle for what the average masses accept.



You must inspire people to focus on their long term goal.
My father inspired us by promising to provide watches, suits and even cash if we were admitted at the university. When I achieved Upper Second Honors, he bought a new graduation gown for me. I kept it.



You can never second guess your decisions and actions if your conscience is clear on the socio-economic benefits of your vision.


Learn to move forward as naysayers busy themselves with what
think you can’t achieve.


Keep rejuvenating your enthusiasm by learning new strategies to turn your goals into reality.


Remove bitterness from your heart. The best revenge is to do what your critics said you couldn’t.


Outliers do not sit and hope things will change.
They get up and create the change they envision.

When you think of it, George Washington was an outlier and so were such people as Dr. Martin Luther King, Galileo, Mother Teresa, Joan of Arc. Nelson Mandela is a modern day outlier.

Are you a positive outlier? When an outlier is removed from a set of data, its influence is gone. In your sphere of life or work, can your absence be noticeable? Would people wish you were still available to affect their work or life in a positive way? You don’t need talent to be an outlier. You need vision of the future you want, decisions to get you started on a path toward your vision and actions that bring you results.

 Be a positive outlier and change your world.

Dr. Kituku and Kituku & Associates want to thank the following groups:

Premier sponsors for this month’s real estate seminars:


Phil Archer
LandAmerica Transnation Title
208-938-2544 Phone
208-938-2545 Fax


These two businesses are the sponsors of the forthcoming TWO-4 Credit Hour Seminars for Idaho Realtors! Thank you!

Note: there is still room for registration see the announcement below for the deadline.

Readers of Dr. Vincent Muli Wa Kituku’s works…
we get appreciative notes daily… this is what some readers said recently:

“Mr. Kituku: Your article was very descriptive and drove home how precious freedom of speech and freedom in general is to Americans. Thank you for the gripping reminder.”

Gayle Speizer

“Dear Dr. Kituku, I write to thank and compliment you for and upon your piece the newspaper published today. I have been a lawyer for over 52 years…the personal experiences that you shared with us…are more than a splendid piece of literature…I hope many, many citizens read your story and learn form it…”

Eugene C. Thomas
, Moffatt Thomas Barrett Rock & Fields, CHTD

“Vincent, What a wonderful column you wrote on freedom! It was thoughtful, telling and from the heart, concepts that are hard to convey in writing. And, it reminded me again that not only am I fortunate to live in America, but also that America needs to help others around the world achieve the same freedom. You did a great job!!...”


“Vincent, Thank you for sharing the culture and caring from your past. I hope you give me permission to use the "Keep The Box" story in my classes, giving you full credit and the opportunity to talk a little about your background. I think it tells the "Tell" exceptionally well.

Thank you again for your comments on my article. You gave me confidence to try other writing. I truly appreciate your thoughtfulness.” Sylvia Shelnutt, DREI, CRS, GRI, PMN, LTG, ABR, ABRM, CBR, e-PRO, RSPS, ITI Graduate., Sylvia Shelnutt Training and Seminars, Real Estate in a "NUTT-SHEL"

Georgia Real Estate Educator of the Year – 2000, REBAC Hall of Fame – 2005. 7761 Morant Drive, Jonesboro, GA 30236, 770-478-6100.

“Hello Vincent...I loved your article in Karel Murray's Think Forward newsletter-- "Keep the box."  I work for ProSchools, a real estate school, and several times a year we put together a real estate newsletter for Oregon real estate brokers. Most articles deal with the industry, but I especially enjoyed the relevance of your article for all of us. Could ProSchools have permission to reprint the article in our newsletter, giving you credit as author? Thank you.”

Deanne Gillock, ProSchools


Articles for Your Group

We believe inspired action, not manipulated action, is what takes care of the bottom line. Our editors have selected 52 articles (used by weekly corporate newsletters) that inspire, challenge and provide tips for professionals to reach new heights of growth both at work and other areas of their lives that they consider important.

Call us at 1 (888) 685-1621 or (208) 376-8724 to make arrangements on how you want the articles delivered and discuss other logistics.

Our first experience with the need for positive view of life was February 15 1996, when Dr. Kituku’s book on African Folktales hit the market. The response of the t-shirt we feature has been nothing short of phenomenal!

While the message transcends age, culture and professional endeavors, it is the 5th to 12 grade students that have crowded our booths and stopped our sales people in public areas just to get a t-shirt that has a life changing positive message, with a call for action-angle.

Kituku & Associates want to say THANK YOU our readers is a special way. We will make these t-shirts available 3 for $19.99, free shipping and handling (add $2.99 for any order of XXL and larger sizes).

Further, you will receive, FREE:

(1) Glossy, full color, ready to frame poster (a top requested poster of inspirational tips) Top 45 Must Know Life Lessons for Achievers by Dr. Kituku ($5 value), (2) Slices of Hope & Inspirations for Overcoming Buffaloes in Life (Number one selling booklet with award winning inspirational articles for all seasons and career challenges, a $10 value)

Call today 1 (888) 685 1621 or (208) 376-8724 or email me at with your order. Orders are mailed with 24 hours. You are GUARANTEED money back if you are not 100% satisfied (less shipping and handling fees) within 90 days.

This offer is good until 17th October or we are out of supply!

Before many African societies were influenced by Western cultures through colonization, people and their livestock’s identities were conspicuous, consistent and unique. My grandparents’ facial marks gave them a distinct identity and showed which clan they belonged to. If one got lost, it was easy to locate him or her from members of other clans. The marks were branded as a passage rite. Branding held the people together within a clan.

Our livestock’s branding distinguished property, thus preventing theft. Branding was a symbol of the owner’s personal pattern of hard work, honesty and years of experience.

“Brand” is the ticket for businesses, small and large, to use in seizing the new century with its unprecedented competition. Competition is good for creativity, innovation, and a constant drive to better your products and services. Brand is the glue that will hold your business and its customers together. It will distinguish your company, separating it from competitors and stamping your authenticity in the minds of your customers, as well as deterring theft.

Why would one want to build an authentic brand? Craig Johnson, Director of marketing, Sizzling Platter, Inc., identifies four advantages for a strong brand: “Higher awareness among target consumers; greater loyalty among present customers; ability to charge higher prices; and opportunities to extend into other product lines.” No wonder people say, “Let’s have a Coke,” even if they end up drinking something else

There is no magic method to building a strong brand. However, the starting point is determining what your strength is. “Determine what you do best,” says Craig Johnson and build on it step by step. Identify your intended consumers, their social structure, and consuming pattern. What is the most cost-effective way to tell your customers of your existence, new products or services? How often do you have to remind them? Remember, “Out of sight, out of mind!” My advice is, “Like a skunk, you have to publicize your presence to survive. However, your smell has to pull customers to you all the time.”

A business cannot survive unless there is community support. To get that much needed support, your business has to build synergy with a consistent message, quality and communication. Further, be governed by this principle, “What we do for ourselves can get us by. It is what we do for others that gets us ahead.” If you are not involved in your community’s development and progress, you are busily demolishing your business!

Strive to do one thing extremely well. If you can outsmart your
competitors in one thing, you are moving in the right direction.

Stay creative. Markets, consumer tastes and employee expectations change. Change creatively.

Hold your wallet tight. Every penny counts…viable cash flow may be your only survival thread.

Be a product/service provider to both your vendors and suppliers.

Even if you are a donkey, run with horses. Build great relationships with powerful companies that will keep your brand in front of consumers.

Grow cautiously. Largeness with no focus is bad business.

Have grass ready in case there is no beef. African wisdom has it that even lions eat grass when they can’t get meat. Prepare a backup plan.


Think as a consumer. The Bottom line of brand success is, is the product/service reliable, durable and cost effective from a consumer’s point of view?

I lack the words to express my deep appreciation for the professionals who registered to attend last month’s seminar, but were kind enough to understand when our office made an abrupt cancellation. A dear friend of mine’s daughter, 21, died after a battle with cancer. Thank you all for your understanding and letting me go and be with my friend’s family in their darkest hour.

Please note the rescheduled dates for this course. This course is designed for participants who want to get paid as professional speakers/trainers or consultants. You will not only learn your speaking strengths, but also how to make them financially profitable. Not everyone QUALIFIES for this course. It is for professionals who are want to make a SIX figure income, and have fun doing it.

 October 12th 5:30 - 8:30pm (Thurs)
 October 13th 5:30 - 8:30pm (Fri)
 October 14th 9:00am - 3:00pm (Sat)
 The Waterfront Facility
 3200 Lakeharbor Lane
 Boise, Idaho

Please Note: Space is limited—we will accept only 8 more participants.
“If I went back to college again, I’d concentrate on two areas: learning to write and to speak before an audience. Nothing in life is more important than the ability to communicate effectively.

Gerald R. Ford, U.S. President.

How to create a platform image that captivates audiences all the time

Top must know steps on how to make each of your presentations memorable

Proven ways to motivate your audience to want to listen, learn and act

Why and how to turn your fear of public speaking into a rewarding possession

How to gather information and tailor it to relate with your audience expectations

Organizing your information for maximum audience learning experience

How to use your uniqueness and deliver presentations skillfully

What, why and when to use visual aids and when not to

Must know tips that will help you avoid presentation pitfalls

Getting from unknown to a celebrated and well paid speaker/trainer
or consultant

9 proven ways to market your business with minimum budget for maximum returns

How to create a dominance presence and derive rewards in a competitive market

The Be-MISH strategy that gets you paid for your expertise and speaking skills

The 7 streams of income that keep dollars flowing into your business

Strategies for leveraging your services to add value for clients and increase your fees

How to skyrocket your profits and minimize your costs

Guarantee: You will not be disappointed!

to learn more, find out if you qualify and/or to register.


Special Seminars for Idaho Licensed Realtors

 Dr. Vincent Muli Kituku
 October 24th, 2006
 8:00 a.m-5:00 p.m.
 Doubletree Hotel
 2900 Chinden Blvd
 Boise, ID 83714
 Ph (208) 343-1871

8:00 a.m-12:00 (noon)

Moving Forward Without Leaving Your Life Behind
Approved (E0172) by the State of Idaho Real Estate Commission
and Education Council—4-hours

The wise have said, “Every morning in Africa, a gazelle wakes up. It knows it must run faster than the fastest lion, or it will die. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle or it will starve to death. It doesn’t matter whether you are a lion or a gazelle; when the sun comes up, you’d better be running.” If you want to thrive in professional and personal endeavors, this seminar is for you. What you will learn:

7 Must know essentials for moving forward

How to Embrace change, Unlock creativity and Overcome fear
Strategies for thriving in chaotic times


Key aspects for planting “seeds of success” in
a dry season

12 Strategies to turn setbacks into setups for a new beginning
Charting the future you want

1:00 p.m-5:00 p.m.

9 Proven Ways for Marketing with a
Shoestring Budget to Diverse Cultures
Approved (E0173) by the State of Idaho Real Estate Commission
and Education Council—4-hours

This workshop will provide participants with practical steps on marketing with a zero or shoestring budget. Topics discussed include:


Key benefits of cultural diversity for business viability and prosperity

How migration changes the way people spend their resources

9 compelling reasons for creating dynamic marketing strategies

10 ways to advertise your business with zero capital and with cultural sensitivity


Top 4 proven strategies to build your business with unlimited referrals
10 marketing tips you can use in any season

Turning ordinary events/activities into extraordinary business returns

Your DISCOUNTED investment for the TWO seminars:

Early Bird registration = $89
(October 5th is the deadline—you save $50). Thereafter = $139

You can also register to attend a single 4-hours seminar for $69 or $89
after October 5th.

Groups of five or more pay $69 or $99 after October 5th. Your investment includes a program workbook and refreshments but not lunch.


(for more information and/or to register with a credit card)
Toll free 1-888-685-1621
Fax the downloadable form to (208) 376-8724

Mail a check or money order to:

P.O. Box 7152
Boise, Idaho 83707

Cancellation terms:
You can transfer your registration to future courses. You are guaranteed a 100% refund if you cancel your registration 30 days before the day of the course. Administrative fees of $40.00 will be taken from your registration if cancellation occurs between 29 days and two weeks before the course. There is no refund if cancellation occurs within 13 days of the school. If cancellation of the course is initiated by Kituku & associates, there will be 100% refund.

Each participant who has attended and participated in the entire course will receive a certificate that includes student name, course title, delivery method, dates, classroom hours, course approval number, signature of school representative, school name.


Phil Archer
LandAmerica Transnation Title
208-938-2544 Phone
208-938-2545 Fax


Do you want your employees inspired to new heights of productivity?

Do you want your leadership team empowered and focused on vision, decisions and actions that bring results?

Do you want the conference you are planning to be a turning point for participants?

If results are important to you, then Dr Vincent Muli Kituku is the speaker/trainer
for your group.

Call (208) 376-8724 or email Vincent directly at

Read Dr. Kituku’s newest articles online at:,, Casper Star Tribune, Argus Observer, Business IQ, Post Register, Idaho Catholic Register, Idaho Press Tribune, Idaho Senior Citizen News, and Presentations Magazine.

You can order Dr. Kituku’s books and tapes by any of the following methods:

Call Toll free 1-888 685 1621 or (208) 376-8724.

Orders are mailed within 24 hours.
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Mail order:
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P.O. Box 7152
Boise, Idaho 83707.

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